Once upon a time... there was a marketer selling a course on Adsense.
The year was 2001, and I had just stumbled upon the info marketing and IM space.
Being an article marketer since the 1996 as the About.com Guide to Exercise, I thought it would be a great fit for me.
So I'm listening to the audio portion of the course when something caught my attention.
The "guru" suggested using images to increase click throughs to Adsense Ads.
I thought to myself:
"Hmmm... Well, that makes sense. I've been doing the same thing in emails since the nineties."
Then it happened.
A student asked the guru the following question:
"Do you also use images in your emails
to increase click through rate to your landing page?"
What he said next shocked me.
I couldn't believe what I was hearing.
"Ohhhhh no! You can't use images in email because it hurts deliverability."
What was the reason or evidence for his answer?
He probably just heard it from another villain and was just regurgitating a personal opinion based on assumptions.
Well, there you have it.
This was my first experience with an email marketing villain.
The scary thing is that villains are still deceiving email marketers today with the same nonsense and even worse...
Building rapport, trust, credibility?
Adding personality, proof, believability, demonstration?
Story telling, split testing, testimonials?
It doesn't matter!
Villains don't care what images could do for you?
As long as they can appear super "smart" without even knowing what works best, they're happy.
Anyway, I'm going to do something about it.
Many of the people who signed up for my private coaching are extremely successful (like one of the top product owners on Clickbank).
However, the majority of the people on my list are not ready for this type of commitment.
Here's what I'm going to do about it...
I'm going to offer a less expensive monthly group coaching.
More info will be coming soon.
So be on the lookout.
For now, I'm off to bed to get ready for the first day of the MarketingSherpa Email Summit.
BTW, don't get me wrong...
I have no problem if somebunny believes in fairy tales like using images hurts your deliverability or any other nonsense about why they "think" images shouldn't be used in emails...
The problem is when they try and deceive others into their way of thinking.