4 Years Ago – Dial An Email Marketing Hero Part 4

Hope your weekend has been awesome so far.

My amazing wife (little bunny) has hopped away for Zumba class with her friend Christie.

Looks like it's just you and me today, so let's get started.

In case you need a recap...

Previously in Part 1, 2 and 3, I had talked about the show "Heroes", Hiro, the origins of my "Dial A Email Marketing Hero" private coaching program, a few of the many email marketing villains seeking to devour you and how you can't actually stop an exploding email.

In Part 4, I want to discuss my favorite type of episode on Heroes, the "flashback".

These flashback episodes fill in the gaps and reveal how people discovered their "abilities".

Today, we're going to flashback almost 5 years ago to 2009 (This is extremely important if you want private coaching from me).

Marketers in the IM space started discovering my "abilities" back then...

Technically (and if we had time), I would go back 18 years when I started writing emails for myself and others in 1996...

However, the truth of the matter is it all started a year before that.

My father worked for a special division of a powerful company with a secret lab at MIT.

The division was called "Fringe Email Marketing".

They were out to discover what influenced online customers the most to say "yes" in emails and landing pages.

Even back then in 1995, there were plenty of marketing techniques and strategies that "worked" online.

They were out to discover what worked "best", regardless of whether the methods were considered accepted and mainstream or "fringe" (outside the norm) by marketing "gurus".

Bizarre experiments, some involving rabbits and humans, were part of the research conducted by my father.

Things my father did, I would later learn, will most likely be considered an abomination by many.

I'll ask you to keep an open mind and let the results speak for themselves.

For now, let's save my fathers discovery for another time.

Here we go.

The year was 2009...

A young gentleman (making 100k/day) hit me up on Facebook.

He wanted me to be his new affiliate manager (write emails to affiliates, swipe emails, manage affiliates) and product launch "optimizer" for the relaunch of his info product.

I guess he saw me on some internet reality show, "The Next Internet Millionaire"...

In 2008, his initial launch did high 7 figures and was considered one of the largest product launches of all time (even still today).

After it was all said and done, it ended up being the worst relaunch in internet marketing history and actually lost money...

I actually had to change my name from Brad Jameson to Jason Henderson to get anymore consulting work. =(

Actually, the last sentence only happened in my mind.

I thought for sure, I would be blacklisted by association.

To my surprise, it was actually the opposite.

Seems like everybunny forgot about the failed launch (more about the product and other "issues" outside my control) and remembered the good stuff.

The marketers on the affiliates list read like a who's who of internet marketing (including most --if not all-- of the infamous SINdicate).

Received a ton of comments about my emails to affiliates.

Including this one from one of the godfather's of internet marketing...

What is that you say...

I didn't think too much of it until one day at a marketing conference in San Diego...

A famous A+ copywriter came up to me and congratulated me for the work I was doing on the affiliate emails for this launch.

I thanked him and asked if he had seen the email with the bunny.

What he said next, shocked me...

"No, but I heard about it."

Hmmmm... They're just not telling me... Affiliates are telling other affiliates.


The email in question was the same email that prompted this response on skype from the A+ copywriter on the team, Tony Flores, and the product owner.

Best email ever...

Later, Tony explained to me that "best email I've seen in awhile" meant over a year.

"From anyone" meant better than Clayton Makepeace or John Carlton.

You see, Tony is the author of Clayton Makepeace's Desktop Copy Coach and authored Clayton's newsletter for quite some time.

Tony was also a coach for Carlton's Simple Writing System.

Later that day, we got on a Skype call where they were like:

"Dude. Where the hell do you come up with this stuff?

Who is your mentor? Halbert? Carlton?"

Blah, blah, blah...

Now don't get me wrong!

It's not that I don't appreciate this type of praise.

I just put more weight into actual (and verifiable) results versus authoritative praise.

For instance, one issue that came up during the launch was mailing affiliate offers for past top affiliates.

Tony, based on what he had seen, asked the product owner if I could write the affiliate email offers while he focused on the salesletter.

There was just a small problem with this plan...

The list of over 60k prospects, built from the last launch, hadn't been mailed in over a year.

The segment of customers hadn't been mailed in over six months.

It was literally a list of the living dead.

Oh boy...

I told the product owner I could bring the list back from the dead (as much as possible), have them fall in love with him all over again and please his affiliates at the same time...

Here's what happened after I was able to get about 3,000 active subscribers (most of the list was long gone by then...).

This is from a John Carlton, Simple Writing System promo.

I am trying to tell john carlton...

It's actually a lie. This wasn't the final standings.

I really finished 5th... (take that James Schramko!).

Here is how I finished for a big StomperNet launch:

Topn Ten and Dinner...

That concluded my work on the worst product relaunch in internet marketing history.... =(

I did receive this from Tony as a consolation prize.

"I don't know anyone who can match Big Jason's skills for writing, formatting, delivering and optimizing the performance of emails in any campaign or product launch.

But with all the experts I've ever met, I've never seen anyone with Big Jason's skill set. I would not hesitate to work with him on a product launch.

Also, having personally worked with him for six months -- I must say that he has an unbelievable talent for building rapport with affiliates, prospects AND customers with his email copywriting.

One of the emails he wrote to affiliates was the best email I have seen written by anyone in a very long time.

And I personally witnessed him single-handedly finish in the top 5 for a John Carlton promotion and top ten for another big promotion with a reach of only about 3000 subscribers. And the list was old and not taken care of properly."

Tony Flores, A+ Copywriter and Author of Clayton Makepeace's Ultimate Desktop Copy Coach
Palo Alto, CA



This email is getting pretty, stinkin long.

No worries.

I'll just give you the highlights from 2010 till now.

Here's how my journey continued...

Somebunny who had their eye on me in 2009, brought me into run their email list.

It was pretty beat up, but I've been down that road.

First task was the initial Main Street Marketing Machines launch with Mike Koenigs.

They had missed prelaunch already, so I had to think of something.

Guess it worked. 181k in commissions and this:

Top 5 Affiliate
Mike Koenigs took notice during the promo and started emalling me like so:

What is that you say...

I guess he really believed it because he had me writing all the emails and optin video scripts, optimizing all the video salesletter scripts and landing pages for the relaunch...

Uh oh...

Don't worry. Did high 7 figures and was probably the most successful relaunch of all time.


"Big Jason, he’s a big tall dude, however, he is a gentle giant deep inside. 

He also happens to be the guy responsible for writing all the copy, refining our shopping cart pages, and out bound emails, dealing with affiliates and writing copy and scripts and tweaking and refining, observing and just looking at every hole.  Making sure the customer buying experience is amazing.

It’s a very interesting and unique skill set. Being able to integrate in here, not to mention the fact that he’s been tirelessly working throughout this launch – I am not kidding you, not sleeping for three days straight for two solid weeks now.

It's been awesome, I’ve been bragging about him like crazy.

Jason delivered and made a big difference. You'll see a lot more great things coming from Big Jason."

Mike Koenigs, Traffic Geyser and Main Street Marketing Machines
San Diego, CA


From there, I did a multiple, 7 figure launch for Mike Dilliard and Robert Hirsch of The Elevation Group in the financial niche with recurring billing.

They were kind enough to recommend me to MindValley in Malaysia.

"When Big Jason joined Mindvalley as a consultant, he infused our funnels with strategies, tools and insights I've never seen from any so-called guru.

Which is saying a lot, considering we've studied pretty much every email marketing book and program under the sun.

Big Jason is what would happen if you mated a genius scientist like Albert Einstein with a legendary marketer like Gary Halbert.

His grasp of metrics, formulas, trends and the "big picture" make him unmatched when it comes to uncovering and plugging the gaps stopping you from making mega bucks in your email sequences or launches.

His natural, fluid writing style makes him a great executor too."

Omar Michael, Former Chief Copywriter @ MindValley
Over 10 Figures in Sales


I was then called upon to do a 7 figure launch in the online mobile app creation space (also included recurring billing).

"I would like to give special thanks to my Launch manger Big Jason, with whose help made this launch a raving success.

In fact he did so good that I doubled his fee without him even asking and even then I'm sure I got a bargain.

If you are launching something and ready to go big then consider yourself lucky if Jason agrees to work with you. "

Greg Jacobs, WP Mage and SkyBuilder


I can keep going in many different niches, but I'm going to stop with this one and wrap it up.

"Hi, I’m Justin Tupper the CEO and co-founder of Revolution Golf.

I wanted to go out and find somebody to work with us in just the email marketing game that was the best.

And so I started poking around... and the same name kept coming up, and that was Big Jason Henderson.

And so I called a couple friends specifically who have done launches with him before... and I've never heard somebody endorsed to such a high level

Jason has come in and he’s helped us with our daily emails, our sale emails.  He’s done split test and helped us realize where we can improve, where we’re loosing people. 

The first day he was with us he came in and took apart the template of our daily email that goes out to 30 million times a month.  And he sort of re-did it and we saw an incredible up tick engagement by just some small tricks and tactics that he used in that daily email. 

In fact we just did, through the help and guidance of Jason, our largest launch of our business history.  We had Jason write the early bird emails, the emails for the launch, the follow up series.  Had him help us with all the timing and adding personality into email campaign for this launch and the results astonished us.

You know, back to what I was saying in the beginning of this video, we went out looking for somebody who was the best in one particular area of internet marketing.  And there is nobody finer that I've worked with in my time in building Revolution Golf, then Big Jason. 

He's helped us with our engagement all the way across the board, and I could not recommend higher any service or course that he has. 

I don’t do big endorsements, and you probably have never seen my face on any internet marketing guru launches of any sort… I do run a business and a big one and we couldn't be happier with the success that we've have from hiring Big Jason Henderson."

Justin Tupper, CEO & Co-Founder Revolution Golf
New York, New York


Anyway, that's only a small part of what's been going on for the last four to five years in my passionate life of consulting.

What do you think so far?

If you have any comments or questions, please reply and let me know.

I'm interested to hear your thoughts.

As for tomorrow, I'm going to finally reveal a lot more details about your opportunity to join my private coaching program.

Space is going to be limited, so be on the
lookout for my next email this Sunday called...

"I AM SYLAR... (Dial An Email Marketing Hero Part 4)"

Talk to you Sunday,
Big Jason

This is my email copy editor - blame her for everything...
BTW, here links to parts 1, 2 and 3 if you missed any of them.

Part 1: Origins


Part 3: How to Stop An Exploding Email

Watch this brief video where Mike Koenigs explains what he saw ann led him to hire me...

Click here to watch his video.

About The Author


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